Data-driven storytelling and creative leadership
Building global brands through thumb-stopping content since 2011
My career started as one does in the 21st Century—a sudden and dramatic leap from (pre-Instagram) “content creator” to in-house social media spokesperson. Since then, I’ve supported some of the world’s most recognized brands to refine their positioning, bring new products to market, and build cult-like communities of superfans who (actually) convert.
By taking a scientific approach to creative strategy—studying social trends and testing hypotheses on audience behaviors—I’ve honed a unique end-to-end process for building memorable and marketable brands.
photography by Funk It Photo