Bikini so teeny. Topless and barefoot. S'il vous play. Who names these colors?!

The driving insight behind essie's first hub content series was the fact that over 40% of essie fans choose their color based on the name.

As part of the YouTube Labs experiment, we had four weeks to concept and produce a video series to connect with fans and tell the brand story. Results were A-List: 70%+ completion rate amongst viewers and a 151% increase in ad recall for those who watched the video, 64% for those who skipped it. Overall best in class across all L'Oreal brands.