Forget back to school! Back to campus is the busiest time for Victoria’s Secret PINK and for fall 2016, the brand wanted to welcome women back to school in style.

With insights about the optimism and hard work of the iGeneration, we concepted and produced a brand anthem video that celebrates college life in a pre-commencement speech. With a Baz Luhrmann-esque voiceover, we delivered advice to incoming freshman and seniors alike with relatable college moments and brand-friendly slogans.